The divisions in detail


Sales & Marketing

Head: Stefanie Moormann

This division bundles up two different segments with the following key responsibilities:

The sales team of the headquarters in Cologne:

  • Development of sales strategies
  • Control and optimization of hotel occupancy rates
  • Checking and operating hotel allotments
  • Management of contracts with third-party operators
  • Group Travel

Regional sales managers in North Africa:

  • Development of sales and marketing strategies
  • Hotel contracts with third-party operators on behalf of DER Touristik
  • Representation of DER Touristik Hotels & Resorts at fairs and events abroad


Sales and marketing: Marketing of hotel brands to travel agency sales executives as well as to travel agency chains and cooperation’s through various media and across different channels

  • Support of the DER Touristik Hotels & Resorts websites and of the various hotel brand websites
  • Organization and implementation of specific educational trips
  • Participation in various B2B and B2C events
  • Production of all printed matters and layouts for DER Touristik Hotels & Resorts
  • Brand management
  • Production of advertising materials
Project and Brand Management

Head: Helmut Henke

The focus of project management is mainly on technical aspects of various IT applications. In ​​brand management, quality features are paramount. This results in the following tasks:

  • Quality management: Two central perspectives are used for quality assessment. Besides the guest perspective, the expert view of auditors with experience in the industry has proven itself.
  • IT contract management (service level agreements, contracts with digital service providers, etc.), requirements management and infrastructure management
  • Privacy management
Business Development

Head: Dirk Burneleit

The aim of the area of hotel development is expanding the existing hotel brand portfolio. This includes the following tasks:

  • Coordination with internal departments in terms of the selection of new hotel projects
  • Calculation of the rate and return and feasibility analysis based on internal standards
  • Evaluation of potential projects on-site
  • Development of joint ventures to realize projects
  • Presence and network expansion through active performances on trade fairs and theme events
  • Contract Management
Operations & Entertainment

Head: Karim Baaziz

In the field of Operations & Entertainment, everything revolves around operating procedures in hotels. The responsibilities of the colleagues at the headquarters include an equally broad range as those of the colleagues in the target areas:

  • Training of hotel staff
  • Quality management
  • Support for cooperation and hotel partners
  • Definition of fire protection standards
  • Further development of hotel concepts

Head: Rolf Krahl

DER Touristik also includes the field of target area organization, which consists of DMCs (destination management companies) and DER Touristik Destination Services (tour guide management). The area of ​​finance does not only involve tasks for DER Touristik Hotels & Resorts, but also for the DMCs. The following areas are covered:

  • Controlling
  • Risk management
  • Accounting
  • Balance sheets
  • Billing of contractually agreed services