Each of our hotel brands offers the right services for a specific customer group. Iti focuses on adult guests with the holiday themes of pleasure, relaxation and fitness. With our Calimera brand, we offer families hotels that are ideal for an eventful holiday full of shared moments. COOEE is perfect for guests who prefer a relaxed atmosphere and modern, stylish hotels. Finally, PrimaSol welcomes families holidaying on a limited budget who value getting the most for their money.